news — salon

Lash salons are destroying their businesses by racing to the bottom on price with merely "pretty good" service. This article presents two powerful strategies to win on value instead: First, become irreplaceable—solo artists must specialize and build a private fanbase, while team leaders should systematize excellence into a repeatable flow. Second, "show, don't tell" by documenting microscopic details and long-term client relationships to create scroll-stopping proof. Transform from forgettable to premium and build lasting loyalty.