Here's the truth: being "pretty good" is the enemy.
Two ways to actually stand out:
1. Get So Good They Can't Replace You
Real example: I've had clients for 10+ years because I remember everything. Their lash style, sure. But also their coffee order, pillow preference, and if they want to chat or nap. That's not "customization" – that's just paying attention.
Solo? Stop trying to do it all. Pick one thing and be the best: speed, retention, wild designs, or photos that pop. Build your private following. One raving fan beats 100 lukewarm followers.
Team? Turn your best tech's secrets into a system. Make excellence repeatable. Get your flow right: attract → convert → blow their minds → keep them forever.
2. Show, Don't Just Tell
If you're not posting it, it didn't happen.
Solo? Show the microscopic detail. Show the same client, year after year. Show that "she only trusts me" vibe. You're not small, you're exclusive.
With a crew? Flex the team. The space. The seamless experience. You're not corporate, you're premium.
Make strangers stop scrolling. Make clients proud they found you. Make prospects think, "Damn, I need to book."
Forget cheaper. Be unforgettable.